12
Jul

Pirates of the Caribbean and film revenues

Escrito el 12 Julio 2006 por Ricardo Pérez Garrido en English, Entertainment

20 million tickets sold during one weekend. $132 million in box office for the first three days. $100 million in two days. Those are the numbers for the sequel of Pirates of the Caribbean. Those numbers are the direct result of the evolution of the film industry business models: get as much revenue as you can during the first weekend and trust home enterntainment (DVDs, cable TV…) to get your money back. With almost 900 digital cinema screens worldwide last year (source), new investments on complex to make the “experience” bette.

That trend could mean new life for theater revenues, which combined by lower distribution costs could expand the offer and generate additional revenues and exposure for titles that currently hardly reach a few screens. That, in fact, could also improve the revenue-generating cicle of DVDs and TV for a higher number of films, increasing the total number for the industry, instead of reducing them. The effect could be similar to process we have seen in the music industry: after initial fears and doubts regarding digital sales of their goods, total revenues and exposure are growing with online sales and non-traditional markets (your mobile phone).

Pirates is also helping Disney with its stock price. And its theme parks also, with lines of customers waiting to see the real-life attractions that inspired the film, and new ones that are exploiting the franchise. The video game and the agreements with telecom companies like Verizon are only starting to produce additional revenue. Not bad for an industry in crisis.

Comentarios

Javier Suberviola 12 Julio 2006 - 15:08

I’m sorry a lot but I’m not agree with you.

What is the difference between the success and a failuere? The number of tichet sales during one weekend?

If so, I thing that you not have good a business model. It’s the same business model than go to a casino and play poker.

If I’m a professional player I will earn the most of my games and the success will be with me, even for a live.

But, How do you get there? May be because you want, or because you have no other option, …

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