In case you didn’t realize yet, the next big fight in the online world is taking place in construction sites all around the world. Well, they are in fact the places where Google and Microsoft are building gigantic data centers to feed their growth strategies for the near future. Not that they cannot cope with growing demand for their online services today, but a shift towards more multimedia content and enterprise services demands outstanding computing power in the near future. And they are getting ready to provide it by building sites for thousands of servers at a time. The places chosen for this task might sound odd. Some of them are Iowa for Google or Siberia for Microsoft. They are all trying to find ways to reduce electricity consumption and heat production. After all, the cost of a server is less than the electricity and air conditioning it needs to function for three or four years.

What is also interesting about this fight, is the fact that it represents yet another opportunity for traditional telecom operators or ICT services companies to offer what has now been called cloud computing (utility, grid…), and apparently a big piece of the market might go to other companies. Google and Microsoft of course have in their minds being on the winning list of this new trend.

In the latest SIMO here in Madrid, the biggest technology fair in Spain, I had the opportunity to participate in “Simo del Conocimiento”, a series of panels on trends for ICT and Telecoms. It was really interesting hearing HP and SUN talk about their strategies in “green computing”, not only as an effort to make the market and the green funds happy, but a s an integral part of their operations. Apparently they are not alone in the effort.

Source, vía Nick Carr


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