Ricardo Perez Garrido

Though we usually try to maintain some distance from daily news (lots of people already doing that...), this time I am going to use the rumors about Disney's acquisition of Pixar, creators of "Toy Story", "Monsters Inc." and "The Incredibles". The deal, covered in several articles (FT, Red Herring...), could mark a bold strategic shift by Disney to get better at computer animation, closer to adult audiences and, finally, closer to their latest distribution channel: iTunes.

The role of Steve Jobs as CEO of Pixar, and the great success of Disney's content in the iTunes store (mostly ABC's episodes of successful series like "Lost"), adds interest to the deal. With Jobs closer to Disney and rumors of plans to enter the mobile communications market for Apple, new distribution channels and commercial agreements could hit the news shortly.

While most spend time discussing about how to stop illegal activities of content sharing, others are trying to expand a flourishing market, with a challenging and revolutionary understanding of what convergence is: what the customer wants to do with his life and the technology available, easy, convenient, secure and professional. The success of ABC's content on iTunes ($1,99 each episode) is a clear sign of the latest trend in entertainment / technology consumption patterns: fashion, convenience and great content (well, not so new after all).The arrival of new consumption trends -like video over mobile devices- and new formats yet to be imagined, products generated at the middle of technology and creativity could be a great candidate for leadership in these new markets.

Posted on 19 January 2006 in Contenidos / Content

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